Cuttack Baliyatra 2015

The Grassroots India WISH Network participated in the 2015 Baliyatra at Cuttack, Odisha. The event was a huge success with all products selling out. WISH will participate in three more state exhibitions this year.

The Grassroots India WISH Network, in cooperation with ORMAS (Odisha Rural Sales & Marketing), had a stall at Baliyatra 2015 to promote their various homemade products. Baliyatra literally means A Voyage to Bali and is a festival held in Cuttack, Odisha every year at Gadagadia Ghata on the Mahanadi Riverside. The festival marks the day when ancient Sadhabas (Oriya mariners) would set sail to distant lands of Bali and other locations in Indonesia and Sri Lanka for trade and cultural expansion. Baliyatra is celebrated beginning on Kartika Purnima according to the Oriya Calendar and is the largest fair of Odisha state. There are several attractions for children and many food stalls selling Oriya delicacies (Cuttacki Dahivada Aludum, Thunka puri, Barafa pan, Gupchup, etc.) from different parts of the state. Vendors sell a wide variety of handicrafts and there are carnival rides, animal rides, and cultural programs for millions of people from all over the nation who come to experience it.

This was the first WISH Network stall at Baliyatra and the enthWISH at 2015 Baliyatra, Cuttack, Odishausiasm of the girls who participated made for an exciting atmosphere at the Hariharananda Vocational Training Center in CDA Sector 10 over the 10 day marathon. Morning activities entailed packing for sale the many items that had been crafted by the girls over the last year, including embroidery, spices, and jewelry. Brochures and publications addressing women's health and women's rights were also distributed. It was a great opportunity for these shy girls from the rural villages to interact with hundreds of thousands of customers, and to gain self-confidence in running their own small businesses. Leadership and team spirit emerged throughout the festival and the girls hard work brought successful results. All of the itemswere sold and Grassroots India is now committed to participating in more exhibitions in 2016.




Leave your comments

Post comment as a guest

terms and conditions.